Copywriting after AI
An expert copywriter spends less than 10% of their time writing copy. This book is about the rest of their skills:
- How do they research a market?
- How do they organize their research to gain insight?
- How do they choose what to say when under uncertainty and time pressure?
I focus on the principles of the expert copywriter, the principles that (presumably) will endure through technological change.
Table of contents
- 1Why is AI only marginally useful to an expert copywriter?
- 2Principle 1: How do copywriters study a market?
- 3Principle 2: How do copywriters know they're writing better copy than others?
- 4Principle 3: How do copywriters know they're saying something engaging?
- 5Principle 4: How do copywriters plan to be seen and heard on the noisy internet?
- 6Principle 5: How do copywriters continuously keep building relevant content for the same audience?
- 7How do you solve every copywriting problem?